You may or may not be aware of the importance of incorporating SEO (Search Engine Optimization) practices within your business. Maybe you do, but you still aren’t seeing the results you want. Or you may not have a clue what SEO is. Search Engine Optimization is more than just lumping keywords in a body of content and letting it go, in hopes to entice more leads to your business. It’s important to get right, as it provides web traffic, branding, visibility, and much more. Let’s take a look at some ways you might be lacking in terms of efficient SEO practice.
Is Your Business Citation Accurate?
If you happen to notice that your business is already listed by someone else, don’t worry! You can update the NAP data (name, address, phone number) correctly and claim this listing (citation) as your own. You may be tempted to dabble in this yourself, but you should leave it up to a professional who can make accurate corrections where needed. A marketing company will often use tools to claim these listings for you, to see where your company’s online presence is, and check for duplicate listings.
How are your Reviews?
Did you know that Google looks at your business reviews as a major component for ranking? So, how are your reviews on each of these pages? If you have poor reviews, you can easily turn them around with efficient reputation management, which a reputable marketing company will offer. They may even suggest adding a button to prompt visitors to leave a review after purchasing your service.
Have you Gone Local?
You should already have a local business page with all three search engines. If you don’t, contact your local marketing agency for improving this ranking. If you do this alone, it can be quite tedious, as you will have to manage all three platforms on separate dashboards. A marketing agency is readily equipped to improve this aspect of your business, helping you reach the rankings and leads that you desire.
Are you Using High-Quality Photos?
Much like optimizing your listing, you want to add relevant and up-to-date photos of your business. A picture is worth a thousand words. But what if your photos are poorly visible or unrelated? When others search for your service, they want to see photos. It is vital to your business that you include photos that not only represent your products or services, but behind-the-scenes and even the exterior of your business. For example, your main photo should be your building. You want to introduce viewers to where you’re located, not just your main logo.
Is your Website Optimized?
What is being said about your website around the web? Are you reaching local leads? A part of efficient SEO is making sure that not only your NAP is updated or filled out correctly, but that it includes regional and city keywords to maximize exposure while writing content that is geographically specific, adding these keywords organically throughout.
Do You Know Your Competition?
Find out what your competitors are doing to rank higher in the search results. Find out who is linking to them and why. This simple yet tricky technique will allow you to see the ins and outs of your competition and how they do business. If you’re unsure on what to look for and how to incorporate these strategies, our marketing team will take control.
You know your business; from the services you provide to the clients you receive. But there are some aspects that can always use improvement. SEO strategizing is one element that you shouldn’t ignore Get in touch with our team of experts to help you achieve a higher ranking in search engine results.
