Facebook has arguably grown to become one of the most widely used and familiar social media platforms available today. Even those who don’t consider themselves to be particularly tech-oriented have joined the Facebook community, oftentimes as a means of reconnecting with old classmates, keeping in touch with long-distance children and grandchildren, or even to stay up-to-date with news and pop culture.
As of 2016, there are a recorded 1.59 billion monthly active Facebook users logging on (source: Facebook as of 1/27/2016), and other Facebook statistics have indicated a consistent 14 percent user increase each year. With so many active users on Facebook, you can clearly see the need for social media marketing of your business.
With this type of steady growth and expansion, Facebook has also swiftly and quietly become one of the most valuable marketing resources for business owners and companies, both large and small. Every new user who joins the Facebook community represents one potential new customer or client, if you understand how to make the most out of Facebook ads and correctly leverage their Advertising options to your advantage.
Below are the top five reasons to try Facebook Advertising for your company or business today!
1. The Ability To Target Prospective Customers So Strategically
One significant advantage Facebook has over more traditional forms of advertising, such as print or television, is that they provide advertisers with highly selective criteria they can choose in order to guarantee that their ad is ONLY seen by those whose activities and interests align with their individual service or product. Advertisers are given the option of only displaying their ad to people whom have specific hobbies, purchasing behaviors, are located in a certain geographical location, or have even experienced distinct life-events in the recent past (new parents, recently relocated, etc). Facebook gathers the information of their users and compiles a very detailed profile of each individual, one which provides companies and businesses utilizing the Facebook Ads program to have more control over who sees and engages with their ad than ever before.
2. The Different Options And Styles Of Ads Available.
Facebook’s advertising platform gives businesses a high degree of creative control over how their ad looks and where it will be displayed on the site and mobile devices. Advertisers have the option of previewing their ad and getting an idea of just exactly what their targeted audience will see before publishing it live. Facebook offers options for advertising on user’s news-feeds, in the sidebar and also has options for carrying their ad over to Instagram (a newer option which Facebook just began offering recently).
3. The Flexibility And Control Of Spending
Also unlike some of the other advertising options available to business owners, Facebook requires no down payment, contractual commitment or minimum purchase of an advertising package. Those using Facebook Ads, even for the first time, can set their daily spending limit to as little as $1 per day. Advertisers may discontinue at any time with no cancellation costs or hidden fees, and can even set a spending limit for their account to automatically stop at, one which must be manually re-set in order for the social media advertising campaign to restart. This is a great tool to control spending for young businesses and those extra watchful of costs.
4. The Analytic Insight Facebook Offers On Ad Performances
Any business owner spending money on advertising, regardless of the amount, wants to rest assured that they are getting a tangible return on their investment. Facebook provides a very detailed analytic report, which is updated real-time day to day, providing insight as to which ad is performing best, how many people responded to the ad’s call to action (visiting an external web-page, etc) and the approximate cost-per-click. These tools allows advertisers to quickly determine if a specific strategy isn’t working and react accordingly to ensure that their campaign remains cost effective and gets them the responses they are looking for.
5. The Potential For Increased Engagement And Development of Consumer Loyalty
Being a social network makes the platform of Facebook far more engaged and personal than other forms of alternate advertising. Users who discover new companies and businesses through Facebook and subsequently have positive experiences oftentimes will share that with their own private network of Facebook friends, thus creating a positive ripple effect for business owners. Additionally, the option of being able to interact with your customers and clients can foster increased loyalty to your brand, creating an authentic personal connection which just can’t be developed through other marketing avenues.
As you can see, now is a better time than ever to expand your business’s reach and begin advertising on Facebook today. To utilize these tools to your company’s best advantage, contact the experts at Main Street Media 360. We are a full-service digital media and marketing agency, dedicated to ensuring that our clients have a powerful and engaging presence online and stay one step ahead of the competition with today’s ever-evolving world of technology. Call us at (772) 263-3558 to learn what Main Street Media 360 can do for you!