More than 260 billion emails are sent and received on any given day. The human race has come to depend on email for a lion’s share of its communication. It’s also one of the most important tools when it comes to marketing your business; more than 80 percent of business owners just like yourself depend on this medium to earn customers and sales. Finding an effective email marketing agency to partner with is critical to success in this digital age.
Check out the portfolio of the email marketing agency
When searching for an email marketing agency to help you establish, grow, and execute your email-based marketing plan, hit the Internet and search for agencies in your area with the best reputations. Ask any agency you’re considering for a portfolio or list of clients that they’ve worked with in the past on plans just like yours. You can learn a lot about an agency, it’s services and success, by learning as much as possible about the success of its clients.
Learn more about their platform
There are multiple ways to achieve more customers and sales through email marketing. When choosing an agency partner for this endeavor, learn all about the solutions that a particular agency offers in this regard. The most successful email marketing campaigns include state-of-the-art technology, impactful graphics, and language carefully chosen to make potential customers react – in a good way, of course. Successful email marketing also often includes the use of many types of communication like weekly eblasts offering coupons, blogs with relevant information, updates on goods and services you offer, and more.
Track results from your email marketing agency
Engaging in email marketing will help your business grow, but it’s also important to track its success so that you can see what is and isn’t working. A reputable agency will carefully track metrics associated with your marketing plan. They will be able to report more than just what works and what doesn’t. They’ll also be able to tell you things like the timing of sales following an email, the average sale amount of transactions for a specific period, where customers are located, and more demographic information about them.